In this episode of TBNE, Collin Mitchell, 4x Entrepreneur, and co-founder of Salescast share his story of how he left his job to do business and how he got into podcasting. Rob and Collin discuss the building of the podcast community, and podcasting not just being a tool for getting revenue, but also a way to help people build relationships and share their stories.
HIGHLIGHTS
QUOTES
Collin: “The short answer is I'm not a good employee. Yeah, you know, entrepreneurs, I think have some similar traits, right, we're typically a little bit stubborn, you know, have a lot of drive and motivation and don't like being kept in a box of thinking outside of that box.”
Rob: “I mean, I think there's no right or wrong way. On who you partner with, there's tons of stories, and it could be a solo founder, multiple founder and their stats saying like people invest in multiple founders more than solo founders.”
Rob: “ The way we consume content and the way we consume podcasts has just evolved with the evolution of technology. And I think it's still a great time to have a podcast to leverage that for many different ways and things you want to do, whether that's, you know, driving sales and potential clients by starting relationship through a podcast and selling but driving that relationship to the keynote topics that you want to talk about to, you know, try to make it into more of a monetization platform and a really kind of fun show.”
Collin: “ We thought everybody should use their podcast to prospect or, you know, call it prospect, but really build relationships. And not everybody wants to use it that way. We've started to learn the different ways that people can use a podcast to drive revenue. And we've started to identify who we serve best and who we don't.”
Rob: “ And the lessons that many of us need to learn is that we can create businesses to serve everyone. But we don't need to, we got to niche out, we got to find that authentic, you can call it your tribe, whatever, right riches and niches, you need to find kind of where you can go deep before you can go wide.”
Collin: “I still believe, as an entrepreneur, like sales is the number one skill that you should have. And if you don't, let's say you're a technical founder and you build stuff, then I think it makes a lot of sense to have a co-founder that sells, because you could have the best product, you could have the best service, if nobody can sell it, then nobody cares.”
Collin: “Just get started. maybe you just start it as a side hustle first. What skills do you need in order to start whatever business you're thinking about. Or maybe you've already started and you're trying to get to the next level to go all in on entrepreneurship and maybe give up the 9 to 5. Surround yourself with some like-minded people. Have some people that you can seek counsel from. Don't try to do it on your own.”
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