Ronnell and Rob chopped it up so much that we had to drop it into 2 parts. Part 1 was all about Business & Bourbon and how Ronnell is creating experiences and opportunities. In part 2 we talk about how to “walk your talk” we get real with it about what it means to be an entrepreneur, why we do what we do, and how we show up day in and day out. This episode hits hard, check out the full episode now! If you didn’t catch part 1 make sure to go back and check it out as well. Don't forget to subscribe and leave a review.
Ronnell and Rob chopped it up so much that we had to drop it into 2 parts. Part 1 was all about Business & Bourbon and how Ronnell is creating experiences and opportunities. In part 2 we talk about how to “walk your talk” we get real with it about what it means to be an entrepreneur, why we do what we do, and how we show up day in and day out.
This episode hits hard, check out the full episode now! If you didn’t catch part 1 make sure to go back and check it out as well.
Don't forget to subscribe and leave a review.
Connect with Ronnell Richards:
Connect with Rob:
Show Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.com
Creative Director: Maxim Sokolov, www.maximsokolov.com
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EPISODE 93 and 94_Ronnell Richard_Part 2
00:00:07:15 - 00:00:36:03
Rob Napoli
Bear nation how we're doing. Is your host Rob Napoli. And I'm excited. We last week you heard the first part of the podcast recording with Ronnell Richards. Right now is my Guy. And when we started on the podcast, we just find out on so many different things. We wanted to break it up into two parts. The first one is really about what he's doing with business and bourbon and his actual journeys and the lessons he learned in the second half of this podcast.
00:00:36:03 - 00:00:57:07
Rob Napoli
He really got into what it means to walk your talk. And there's so many people out there today talk, talk, talk, talk, advice this advice that, you know, here's my best tips for this and that many times you see people that are that are actually doing it, that are putting it out there. They're putting on display what it means through action.
00:00:57:15 - 00:01:19:23
Rob Napoli
And Ronnell now and I get into that and I decided, let's break it up into two parts. First one about business and bourbon and the actual journey, and the second part really about what it means to walk your talk in this world of entrepreneurship. I had an absolute blast recording this episode. I hope you enjoy it. Now let's get into the show with Ronnell pick up for part two, Bear Nation.
00:01:19:23 - 00:01:34:20
Rob Napoli
Appreciate you. Stay Well, I just got back from vacation in Mexico and everything Tip was in cash and so I had to bring a lot of small bills, which is hard for me. I had to go get and change like and thinking about that and like, you kind of realize over time, it's like when you see it go away.
00:01:34:20 - 00:01:52:04
Rob Napoli
It was like a kind of like that, that real learning that when you see things go away, you pay attention to it more and it's funny, something like that in terms of business, you know, when we talk about the service and that these things that we don't realize how much we're getting pulled in different directions and how much work.
00:01:52:04 - 00:02:19:20
Rob Napoli
Yeah, we're losing from ourselves and we need to remember to bring that back. And there's been a couple of posts that you posted and when we started the show off by the NBA jams in the corner about you needing that little break, a little mental health. So, you know, for somebody like you who's running multiple businesses, you're speaking, you're an author and all the stuff with the book, what do you do to kind of have that those those mental breaks in the mental health because you're you're grinding a lot.
00:02:19:20 - 00:02:34:23
Rob Napoli
I know that. But you're not like how so culture, you know, but you know how to kind of manage. So how do you what does Ronnell do to make sure that you take care of you and manage your own mental health, all being an entrepreneur and running multiple businesses?
00:02:35:10 - 00:03:02:07
Ronnell Richards
Well, thank you for appreciating that. I'm not like the hustle culture guy because I try to share this. This the realities of the journey, the realities of the impact of the work and all that stuff. You know, it's not it's not all pretty. So but even when I'm sharing that, even when I'm sharing that, I'm intentional. Rob because I see I put game out there and there's a lot of people that that share shit for likes.
00:03:02:07 - 00:03:21:03
Ronnell Richards
It's like it is convenient vulnerability with no less. And it's just it's all, it's the same superficial shit like, Oh man, this is rough, woe is me. Oh, and you know, what I like to do is, hey, if I'm sharing something in a moment, Listen, this is what I'm dealing with. This is how the challenge is. I want to educate people through that.
00:03:21:09 - 00:03:39:21
Ronnell Richards
I want to educate. I want to tell them we what it is that I'm doing or what it is that I think I want to do or should do or. So anyway, to your your question and what I do, you know, I've been a fitness guy my whole life. Like that's just my whole adult life. I'm I'm a minimum five days.
00:03:39:21 - 00:04:00:03
Ronnell Richards
But, you know, five, six days to two often was used three, seven days a week in the gym. Right. So I think that and having an attention on your physical health matters like dude I'm I'm 46 and I have no I have no medications and you know like my peers.
00:04:00:07 - 00:04:01:01
Rob Napoli
Not kind of.
00:04:02:01 - 00:04:25:11
Ronnell Richards
Yeah I'm you know and I'm not saying that to knock anyone's it's just the reality of the lifestyle. Like if I wasn't fighting against it with that sort of approach to my physical fitness, I would be right there to I'd have blood pressure medicine and, you know, and probably cholesterol medicine, everything. But I've been fighting against it for, you know, 20 years.
00:04:25:12 - 00:04:33:02
Rob Napoli
It's it's easy to make excuses. And the last thing that you do, especially as a trainer, is take care of yourself, right?
00:04:33:23 - 00:04:59:07
Ronnell Richards
Yeah. And, you know, so so that's one of the things that I've that I've, that I've it's always been a constant for me. Now, the mental health component has been something that I've just had to learn and just get better and give myself grace and, and for and forgiveness when I need it. Right. Like so because that's something that's harder for me as it's harder for other people to get back to.
00:04:59:14 - 00:05:25:11
Ronnell Richards
It's like when we are feeling moments of stress, anxiety or low mental acuity. Now we go to it, right? Okay, let me I got to meditate. I got to. But really, just like the physical training, that has to be part of the practice, like all the time that prevent you from having those moments of, you know, high stress anxiety or or low mental acuity, like for doing the things you're doing that as part of our regular routine.
00:05:25:22 - 00:05:52:23
Ronnell Richards
That's how we train our mind to be able to handle those things. So like that has been a constant thing for me. I've been a practitioner of meditation for over a decade. I've been I'm into, you know, massage and everything for probably 15 years, and there are times I get away from it. And, you know, the advice I would give people is just when you do, just don't beat yourself up.
00:05:52:23 - 00:06:26:08
Ronnell Richards
Just started again. Because what happens is we beat ourself up. We're like, Oh man, gotcha. I just recognize, okay, this is where I'm at. I'm feeling this kind of way, this stuff. This is real. Okay, let me do something to to kind of to to take action and then just kind of build that routine again. So I think overall, Rob, it's really about being honest and real with yourself about these things that come with this lifestyle and then, you know, doing your best to be intentional.
00:06:26:08 - 00:06:42:14
Ronnell Richards
Oh, supplements to I'm a I, I have a regular supplement routine. So like, immunity is is big. It's big. It's big because if you're sick, you can't and I'm a baby when I'm sick. So if I'm.
00:06:43:00 - 00:06:44:16
Rob Napoli
Going to my life, I have to go for.
00:06:46:05 - 00:06:57:02
Rob Napoli
Three shots after. If that feels like you are, you never get sick often and you are like a machine with everything else. But when you do get sick, you are you turn into the biggest baby like. Yeah
00:06:57:24 - 00:07:16:08
Ronnell Richards
But that’s okay. But that's okay because like that go when you're sick, like, go cocoon and get through it and cut it all off. But like, I try to not be sick, so, like, so I think supplements and not anything like crazy guys is not like I don't, I don't listen to Joe Rogan podcast so it's not for any reason.
00:07:16:08 - 00:07:45:06
Ronnell Richards
I don't care for him or not care for him. I just don't. But I'm not going to be going through all of the experimental supplements. I don't got all that, but I get multivitamins, Omega threes, vitamin D, you know, stuff like that, just to make sure that and that and mental acuity. So to make sure that my brain is functioning at the highest level that it can function and that I'm staying healthy.
00:07:45:24 - 00:08:06:08
Rob Napoli
So you mentioned something I really, really appreciated that everyone needs to hear and talk about. You know, you have to be selfish to be selfless, right? And the cup runneth over and filling up your cup can also mean like your mental breaks. It can be playing NBA jams, it could be going to the gym, it can be doing those things.
00:08:07:02 - 00:08:31:08
Rob Napoli
And the point you made that I loved and everyone needs to hear and we really need to highlight and take a second to share this is that if you fell off the wagon, it's okay. Start back up again like we built ourselves up because, you know, we set these goals to get in the year that we're going to lose £20 and we do everything at a future tense, like, I'm going to do this another £60 on anything.
00:08:31:08 - 00:08:49:21
Rob Napoli
I'm breaking up. Like understand that you're going to fall off. Life is fucking hard. Give yourself the grace to like, you know what? I got away from meditating. I got away from going to the gym. I put on £10. Let's get back on it. Let's reframe, refocus, start over like it doesn't have to be in the world. Doesn't mean you have to like all.
00:08:49:24 - 00:09:16:06
Rob Napoli
Now I'm just going to like, let it fall off like it's okay for you to fall off and then come back to it. It's the times you need that sometimes you need that step away to come back. But it's really important out there. And this is kind of, you know, we didn't really get in this topic as much, but dispelling this so many myths of entrepreneurship that this whole podcast has been about this is that it's easy to look at everything and see everyone's success and feel like it's overnight success.
00:09:16:14 - 00:09:37:05
Rob Napoli
It's overnight this is available when in reality it's not linear. It takes time, it takes energy, it takes effort, and it takes lessons learned. And when you are out there doing things, understand that it's okay. You're going to mess up. I think in this world today, everyone has to be perfect because there's answers everywhere and people don't do stuff because it's not perfect.
00:09:37:05 - 00:09:57:01
Rob Napoli
And I put it out. Sometimes good is better than great, right? Get it out and learn and iterate and just understanding that it's okay for you to go at your own pace, like the success that you're having now. You know, that's the time that was meant for you, for the lessons you learn, right? Like, I hope to have some of the success as you do.
00:09:57:01 - 00:10:18:04
Rob Napoli
I have time, like I have people look at me and say, I, but that's what I'm like, Yeah, but I haven't been successful here. Like, success happens when you're ready for it. The success happens on your own terms, right? You play by your playbook, right? I think so. Maybe post about this other day. I want to make sure I reference it cause I thought you were really good.
00:10:19:21 - 00:10:36:22
Rob Napoli
It was like, stop trying to live on somebody else's. Page 22 When you're on your page. I think Mark Ingram actually posted this, which I thought was a really good analogy because I've said it different ways, but I really liked it that everyone has their own playbook to what their success looks like, and you might be on page 25, I might be on page 18, something like that on page one.
00:10:37:03 - 00:10:57:09
Rob Napoli
Don't try to go from page 1 to 18 without going to, you know, writing page to writing page three, writing page four and be okay with your journey because your journey is unique because it's yours. Be okay with that, and you brought that up and I want to highlight that cause I think that's so important. We forget to give ourselves grace, to take care of ourselves and get back on.
00:10:57:09 - 00:10:59:07
Rob Napoli
It's okay to fail and come back to it.
00:11:00:00 - 00:11:23:13
Ronnell Richards
Anyone that's driven, you're your hardest critic, right? And you're the harder on yourself than any than other people. All right. We've heard that since we were little kids. And that was somehow like, good. Is this pageant without you? Can't people other people can ever be harder on me than I can be on myself, Right? How many of us have said that to ourselves or felt that, Well, you need to be less hard on yourself like, it's okay, give yourself some grace.
00:11:23:19 - 00:12:03:11
Ronnell Richards
You know, I know you wanted to touch on a myth, and I got a whopper for you. You ready for this? Here's the myth. Entrepreneurship is the path to wealth and riches. There's your myth. Sorry, folks, It is. I'm an entrepreneur. I went down this path because I wanted freedom. Freedom is the freedom is success. The ability to be able to to to go to your kids baseball games or to, you know, take time off to be with your fam, go down to Mexico and chill with your with your little brother and officiate his wedding.
00:12:04:01 - 00:12:23:22
Ronnell Richards
Like, that's that's what that's what the goal is. That's what success is. If you think that this is the path to assure that small percentage that get wealthy, yes. But the vast majority do not If you the path to wealth you want to be you want to be rich. You only wealthy get a job like for real. Get a job and be smart with your money.
00:12:24:23 - 00:12:45:11
Rob Napoli
Well, it's like an income, diversify and invest it. Like there's proven like. The thing is, is that people don't want to do it. They want to look for a quick fix. And they think entrepreneurship and being a business owner is the quick fix when it's not entrepreneurship is. I sometimes think it's harder than having a job. It's harder.
00:12:45:12 - 00:13:12:22
Ronnell Richards
Sometimes. Heck yeah. Heck yeah. Like, I mean, the risk, the amount of hours that you put into it. Like Rob, if you were to look at your income last year and I looked at my income last year, we probably make like, I don't know, $5 an hour. I don't know. Some don't this because of how much time, mental energy and everything that gets put into what it is that we do check
00:13:12:22 - 00:13:29:06
Ronnell Richards
You can go get you a job in corporate. Make your money, be smart with it, be smart with some, with some money on the side, you know, doing some some little side investments or whatever. So like, that's the myth if you want to be if your goal is just, hey, I just want to be I want to make I want to make good money.
00:13:29:06 - 00:13:48:20
Ronnell Richards
Okay, cool. I've got family members that have done very well. I got friends that have done very well, and they're sitting in their fifties and sixties and mad, comfortable, mad, comfortable, tons of money in the bank. And you know what? They're not entrepreneurs. I mean, this this lifestyle, it's boom or bust. I've seen a lot of money, guys.
00:13:48:20 - 00:13:51:15
Ronnell Richards
I've seen a lot of money come and go.
00:13:53:22 - 00:14:06:00
Rob Napoli
And, you know, you've seen a lot of people come and go, Right. You know, especially, you know, we saw the rise of the consultant during the pandemic and you see all this people like, Oh, I'm going to go off on my own and I want to make all this money. I do all these things as a be my business owner, I'm excited.
00:14:06:15 - 00:14:25:23
Rob Napoli
And, you know, three or four or five months and they're like, Oh, except now I'm going back into it. They were all about what it's like, and there's nothing wrong with that. It's just like people when they come out and they realize that you don't just do that. The way I explain this is when you kind of work at a job, you know what you're going to do, and you may love that job.
00:14:26:02 - 00:14:43:03
Rob Napoli
60, 70, 80% of the day to day. You may love it. Right? And if people who are lucky love like 90%, they have to do 10% of things they don't like, like sit in a meeting or be a part of a committee or do this or do that. For the most part, they generally love the job and entrepreneurship to do what we to do, the things that we love to do.
00:14:44:00 - 00:15:01:15
Rob Napoli
There is like 60 to 70% of work that we don't want to do of running a business and all these things to do the 5 to 40% stuff that we actually love to do every day. Yeah, People don't realize that when you become an entrepreneur, it's not like you're doing the thing you love all the time because you have to chase down money, You have to put together proposals, you have to do all these things.
00:15:01:15 - 00:15:17:21
Rob Napoli
The things you don't love to do is that you can do that 5 hours a week of the things you love are the 10 hours a week, the things you love, the 20 hours. And so and to get into it, you don't realize it. And it's something that you have to understand with eyes wide open that you do this for a 100 other reasons, then then make a lot of money.
00:15:17:21 - 00:15:24:00
Rob Napoli
I mean, you can if you get lucky and the right things happen, you can make really good money with different path road
00:15:24:08 - 00:15:43:13
Ronnell Richards
Even even the goal of what I view entrepreneurs success really like is like that. To me, it's freedom. Like that's what it's about. Even that is not for everyone. It is not because, you know, I just told you guys about the positive side of freedom. Oh, you know, get to go down to Mexico whenever I when I want to go, I want to go.
00:15:43:19 - 00:15:50:21
Ronnell Richards
Here's the here's the downside of freedom is that you also have the freedom to do whatever you want to do.
00:15:52:07 - 00:16:08:00
Ronnell Richards
Think about that. The upside is you have the freedom to do whatever you want to do. The downside is you have the freedom to do whatever you want to do, right? Like it's all it's all on you. It's on you, bro. So like, you know, at the end of the day, if that call doesn't get made, it's on you. Do you have the discipline?
00:16:08:05 - 00:16:22:14
Ronnell Richards
Do you do you have the discipline? Do you have the consistency? Are you willing to to put the structure in place and hold yourself to a structure? It's one thing when you're in an environment where they provide the structure for you in the framework and say, okay, well, this is what you do, and you people thrive in that.
00:16:22:18 - 00:16:42:23
Ronnell Richards
What if you have none? You have no framework, you have no structure. That's all on you. Most people are not built for that. And that's okay. So before you start, what decide you want to start to walk in these shoes? You got to really think about, okay, who am I and what I tell people. Like, listen, there's not one way, there's not one way to entrepreneurial success.
00:16:42:23 - 00:17:02:12
Ronnell Richards
And I think the vast majority, like with a huge number, like maybe 90%, I'm just throwing it out there. Maybe 90% of the people that get into entrepreneurship should not be in the in entrepreneurship. And the way that Rob and I am, you should be like, hey, I have a job and then I have a thing that I do on the side.
00:17:02:12 - 00:17:18:12
Ronnell Richards
And that's cool because that thing that you do on the side can be building some great money and you build some and really supplement your lifestyle and help create a great life for you and your family. But like this all in thing. It is it is for very few people.
00:17:19:12 - 00:17:40:01
Rob Napoli
100% percent. And it's something so it's something that I see all the time. I talk to people about like, yeah, there are people that I talked to that have side hustle since like, let's last them side, that's all. Like I does a saying like, well, I want to make it your thing. So if you want to make it your thing you had to go up all that and well no I'm going to wait till it gets big enough and then I'm going to make the switch.
00:17:40:01 - 00:18:02:13
Rob Napoli
I was like, Then you're not all like, that defeats the purpose. Like you have to get to take that job. And I think that's something that it's okay. It's okay. This is like everyone has goes back to everyone has their own path and each journey is unique because you're like only right now Richards can walk right now, retrospect, I can walk a similar path.
00:18:02:13 - 00:18:17:22
Rob Napoli
But I'm Rob I'm walking Rob Annapolis. Right. And it's not the same. Well, it's never going to be the same based on where I live, based on how we were raised. But so back I on all these different things, your journey is going to be different than mine. We can walk the same similar path. We're going to have so many different experiences.
00:18:17:22 - 00:18:34:22
Rob Napoli
Different things happen that it's a unique journey and people out there need to stop trying to compete against everybody else and benchmark here. So I want that. When I go do that, like live your own path, you can use those things to motivate you to do this. You got to live your own path and it's.
00:18:34:22 - 00:18:35:16
Ronnell Richards
Yeah, no doubt.
00:18:36:09 - 00:18:43:15
Rob Napoli
It's all an astronaut thing or something people think they want and they get it and they do it and they realize that it's harder than hell to do.
00:18:43:15 - 00:18:58:16
Ronnell Richards
Yeah, like, like the hundreds and thousands of people that are about to enter the consulting world this, this year when they get laid off from their job. You know, I'm a consultant and then, as you said, like they'll be they'll have a job in a month or two or three.
00:18:58:20 - 00:19:33:09
Ronnell Richards
You know, like they're just doing it. Yeah, it just and I guess part of I'm not trying to mock anybody like, it's not really about me being critical of people. It's about me really trying to help educate people to what this lifestyle is really about and to let them know that it's okay. Like there's no there is pride in doing things differently than this. Like, I think pushing back against that notion that you have heard or that narrative that you've heard that I've heard, where it's like people are almost ashamed to say like, Oh, I do this on the side or I do this.
00:19:33:15 - 00:19:55:14
Ronnell Richards
No, that's cool. Do that, enjoy that lucrative side Hustle, man. It's not you don't have to feel like, oh, I can. I am somehow less than because I have a lucrative side hustle and I'm not all the way in on that thing. No, you don't have to be all the way on, you know, stop watching your Gary Vee 60 sec clips and you know and understand that it's okay.
00:19:55:17 - 00:20:10:24
Ronnell Richards
Gary Vee so dangerous by the way like Gary Vee has so much great like knowledge and things. He's been on this shit for a long time. The problem is, is that on social, he will get a 6o sec clip and it’s like, quit your job.
00:20:11:06 - 00:20:16:04
Ronnell Richards
You know. Fuck everything. Quit your job.
00:20:16:07 - 00:20:18:03
Rob Napoli
You kind of lose that. There's context
00:20:18:03 - 00:20:45:06
Ronnell Richards
He might have said something for an hour before that like, educated me, but I get it. That's part of the game. It's part of hustle. But we're all like, we're we all are just bombarded with that sort of marketing and hustle culture stuff and entrepreneur. What what I call entrepreneur porn, Which, by the way, guys, another story there's a failure entrepreneur porn, which I copyrighted three years ago because I've been using it for ever.
00:20:45:13 - 00:20:49:01
Ronnell Richards
And then I almost got sued. So this is.
00:20:52:03 - 00:21:25:21
Ronnell Richards
Actually this is this is something you learn and you can put a lot of energy into something and then you can come to a point to where you have to let it go. So entrepreneur story are true. Thank you. Entrepreneur Media, you guys, they think they own everything under with the word entrepreneur. So like they're they have, you know big Madison Avenue law firms that are on retainer and so they're like they came to us and said to my attorneys and said and one of the challenge it and they wanted to potentially go to court and all this stuff.
00:21:25:21 - 00:21:45:13
Ronnell Richards
So I had to come to a decision like, well, all this money we've invested in it and everything, even though we created it, we got to let it go, you know, because apparently everything with entrepreneur in it, they own. So thank you guys. Screw you guys. Whatever. All right.
00:21:45:13 - 00:21:47:20
Ronnell Richards
That's a business lesson, guys. It's going to happen sometimes.
00:21:47:20 - 00:22:10:10
Rob Napoli
Shit is going to happen. I think that you kind of made a point that I think is really the be really understanding of is like the hustle culture and all that stuff and the work life balance. I think a lot out there talk a lot about work life balance and how they want it, whatever, and work life balance is whatever makes sense for you.
00:22:10:20 - 00:22:27:03
Rob Napoli
If you're a sprinter, like I run in sprints, like I do things in sprints, I hustle hustle stuff. My wife is more of a marathon she works long hours and then she takes longer breaks, right? Like however it works for you, make it work for you, like we still hustle, We still grind on these things, but we don't.
00:22:27:03 - 00:22:44:07
Rob Napoli
But we also know when it's time for us to take that step and like, go decompress, go to the gym, take a week off to go to Mexico. Like understand that you build those those balances in for you. And yes, when you work in a structure at a job, they kind of do that for you, which is helpful.
00:22:44:07 - 00:23:07:02
Rob Napoli
But if you're in this entrepreneurship game between those things, it's okay to hustle, but also know when you need to slow down, when you need to take time for yourself, when to have those breaks. The work life balance is whatever you want it to be. What works best for you, your body and the way you work. Right? And I think that you you talk about that there aren't hustle culture like that's it.
00:23:07:02 - 00:23:12:13
Rob Napoli
Like understand that whatever works best for you is going to be what you need to do.
00:23:12:13 - 00:23:33:04
Ronnell Richards
Well, you know, don't get it twisted. Like, you know, you and I, we hustle, we grind. I don't love the term hustle just because it there's not a lot of substance to that. Right? Like, think about it. Like hustlers in the street and everything. There's not a lot of there's not a lot of service. It's and there's not a lot of long term that's not a long term thinking type of term, right?
00:23:33:04 - 00:23:54:17
Ronnell Richards
Like it's like I'm just I got to get it. Got to get it right now. Got to get it. And that's not what that's not what's going to fuel your success long term, you know, which is that's what we that's what we care about. But I when I push back against that, it's not that there aren't times for you that hustle and grind because we do, but it's really the romantic, the romanticizing of it that I push back against.
00:23:55:16 - 00:24:18:16
Ronnell Richards
It's like people think like their whole life should be like a YouTube football about to run on the field video, right Like and so so it's constant like oh it fired up all you know it also has other to what they're not saying thing about football you're football player you know like that that moment that you're about to get on the field and the coaches they're giving the speech and years go we're going to.
00:24:18:16 - 00:24:44:18
Ronnell Richards
Run through any kick there ass. That's like 0.2% of the time that you spend dedicated to being successful in football, 85% of it is training and practice and like, that's not sexy stuff. So hustle culture is about like amplifying all the sexy stuff and not bringing attention to the not sexy stuff that's really going to fuel your success.
00:24:46:01 - 00:25:03:21
Rob Napoli
For of and I love that. So I dance a great, great kind of transition point to that. To the last thing I want to talk about, which is what's behind you if you're watching and what I have in my hand to shut the hell up. And so, you know, I remember we talked and I was like, man, I need you to write a book.
00:25:03:21 - 00:25:21:09
Rob Napoli
And you were like, I've been thinking about putting off for a long time. Why now? Why did you feel now Is the time? You know what And what do you hope the impact of the book is going to be for those that they're listening? And why should they go pick this book up? Anyone listening as an entrepreneur or in sales or any part of your life, why should they go pick up this book?
00:25:22:02 - 00:25:45:06
Ronnell Richards
So this is called a callback. If you guys are in the movie industry, this is a callback. I'm going to bring you back to how we started this whole conversation, this whole podcast on service. Right. And serving your community, serving your audience in business. That's why it was a new another way for me to serve my serve my community, serve my audience.
00:25:46:14 - 00:26:11:07
Ronnell Richards
So the path to starting a book for writing a book, the reason I didn't want to, one of the reasons I didn't want to write a book years ago is because who am I writing it for? Like, I felt like if I was wanting to build before I built this network in this community and this business, I wanted, I was thinking, okay, I've got this all of this stuff in my brain I want to share with the world.
00:26:11:07 - 00:26:32:23
Ronnell Richards
Like I got all this stuff and I want to do some consulting, and that's all. So how do I get this out to the world? So what? A lot of people do it. They're like, okay, we'll write a book. I said, No, I'm going to do video content. I'm a podcast. I'm because I felt like these these are better mediums for me to expose people to more of me, right?
00:26:32:23 - 00:26:50:01
Ronnell Richards
Like, you can see my expressions, you can see I communicate, you can see and you can connect with me and relate to me in ways that you simply can't in a book, right? You can connect and relate. And I'm real, I'm tangible. And so that's what I did, start to build the community and the network. And then guess what?
00:26:50:01 - 00:27:04:10
Ronnell Richards
We built this global community and global network. And then I get to the point of, okay, now it's time to write a book because I have the network, I have the a lot of people, they start with the book first. They have Hulu writing it for like, you don't have a network, you don't have a community, you don't have.
00:27:04:17 - 00:27:22:02
Ronnell Richards
So like you end up just writing a book really for yourself. But I wrote the book because this is another way that I could serve the community. It was time. And what I learned through the process of writing the book is that, wow, this shit is powerful. Like I'm able to communicate now that I have an audience. You got to get an audience first.
00:27:22:06 - 00:27:46:14
Ronnell Richards
People that want to actually give a shit about what comes out of your mouth, not that I have the audience that I'm able to communicate with them in the long format that allows me to get really deep, much deeper then video and podcast and and really break down concepts. So what I learned through it is like, Yo, I'm able to serve in a whole nother way, make a bigger impact.
00:27:46:22 - 00:28:09:12
Ronnell Richards
You know, I made an impact, but now I can make impact in a bigger way. So like, that's why I did it. That was the the process to it in terms of, you know, why I decided to do it. When I decided to do it time and why I thought the timing was right. And, and so far that's it's my what I, what I had thought has proven to be correct.
00:28:09:12 - 00:28:29:18
Ronnell Richards
Like people are really vibing and people are digging it like, dude, if I would have came out with a book five, five, six years ago, like probably would have just been my mom and my family getting the book and I probably have like a couple couple of hundred boxes in my basement with books.
00:28:29:18 - 00:28:49:17
Rob Napoli
Well, I'm excited about it and I loved it. And there's a lot of lessons for anyone at a stage, whether you're a seller or an entrepreneur, somebody that is, I think, anyone that's really client facing. There's some really great lessons in here on how to really have conversations with people and how to be of service. And my favorite chapter is chapter four, The Gold Watch.
00:28:50:13 - 00:29:10:16
Rob Napoli
I love that story. I love the lessons from it because it's about so many things. There's there's multiple lessons on how you read it and like what you take away. So I'm really excited and I'll make sure to link that book in the show notes. So if you want to pick up a copy, please do right now. Thanks so much for giving me so much time.
00:29:11:04 - 00:29:29:11
Rob Napoli
As you know, we started this podcast off. We can really chop it up. I wish we were in person because if we are in person, good lord, who knows how long we would go and the type of content we'd be creating. And I feel like we have dated up at least 15 times or different points, like I would like they're just like my hands are shaking.
00:29:29:11 - 00:29:50:14
Rob Napoli
So when I go to escape, like, yo, my guy, like, totally like, you know, that's the shit that I miss. But I appreciate you for, for being a part of the Bear Bear Nation during the podcast. And I'm really excited to, you know, collaborate more in 2023. I'm excited for the Bussiness and Bourbon events. I'm excited for the continued success of your book and the impact that you continue to make.
00:29:51:03 - 00:30:02:04
Rob Napoli
So thank you for being somebody who is authentic and real and vulnerable and share those lessons. And your intentionality really always comes through and every time we talk. So I appreciate you for being a part of it. My guy.
00:30:02:20 - 00:30:17:23
Ronnell Richards
Rob It has been my pleasure, man. You name the time and place, I'm always there. So I, I you're one of my guys. So anytime I can be of service any time, I can be part of something that you're part of the I'm there. Not even a word. So thank you.
00:30:18:07 - 00:30:26:18
Rob Napoli
You bet my guys. So where can working the listeners, find you, what's the best way to get in touch with you so they can learn more? Shout out your links, social website. What's the best place?
00:30:27:07 - 00:30:45:06
Ronnell Richards
The first place I want to tell you guys go goes to businessandbourbon.live Go to businessandbourbon.live. Become part of the community. It's free. That is the way that you know we did we distribute everything like all of our information you'll know where the events are you know where I'm at what's going on.
00:30:45:06 - 00:31:07:18
Ronnell Richards
You'll get, you know, tips and tricks and all that, that good stuff, the advice. And so I always want to direct people there first because, you know, while we have a really strong social media presence, I like to be able to communicate directly to the people that want to hear from me without it being without depending on social media platforms to distribute it.
00:31:08:14 - 00:31:31:09
Ronnell Richards
So go there. After that, you know, go check out shut the hell up and sell.com where you can grab a copy of the book. You can check out the podcast featuring your boy, Rob. And that was a fire episode, as you guys can imagine. If you've enjoyed this, you also enjoy that. So make sure you check that out.
00:31:31:09 - 00:31:48:06
Ronnell Richards
You can get links to that on our website. And then last but certainly not least, you know, go to go to LinkedIn, go to LinkedIn, Follow me. Ronnell Richard's. I'm the only Ronnell Richard's on there. So so even if you spell my name wrong, it probably will come up hopefully
00:31:48:11 - 00:32:09:19
Rob Napoli
You can't miss it. My business and bourbon. It's it's right there. The tagline. I'll make sure to have all these links in the show notes. All you have to do click the show notes, check it out. Follow my guy right now. And he means that when he's out, when he talks about service, like if you a call, if you feel like it can be a value to you and you say, Hey, Rob told me to call, he'll pick up the phone.
00:32:09:19 - 00:32:24:23
Rob Napoli
It's not it's not some of those bullshit things like just let me know and I'm happy to have conversation. Everybody know that they never get back to you like my guy. Well, so Ronnell, thank you so much for being a part of it today. I appreciate you. Can't wait to see you again in real life. Thank you so much, Bear Nation.
00:32:25:04 - 00:32:28:07
Rob Napoli
Appreciate you tuning in. Until next time, stay well and rise up.